In April 2013 the Rana Plaza factory, an 8 storey building including a bank, some shops and a huge garment factory collapsed killing 1,138 people and injuring up to 2500 more who were rescued from the rubble making it the deadliest structural failure accident in modern human history, and therefore also the deadliest garment factory accident in history also.

Within the building, the shops and the bank on the lower floors were immediately closed after cracks in the structure, which were ignored by the building’s owners, were discovered. Those however who worked in the garment factory section of the building were ordered to return to work the day after the cracks were found. The building then collapsed during the morning rush-hour.


Like with most news, this did not stay in the headlines for long and although this incident was heard and felt throughout the whole fashion industry, very little has been done following it to better secure working conditions for those working to produce our clothes. This is what has sparked the Fashion Revolution where we simply ask you all to ask brands #whomademyclothes and demand greater transparency in the fashion supply chain.

What and who the Fashion Revolution is, is very simple.

We are Fashion Revolution. We are designers, producers, makers, workers and consumers. We are academics, writers, business leaders, brands, retailers, trade unions and policymakers. We are the industry and the public. We are world citizens. We are a movement and a community. We are you.
We love fashion. But we don’t want our clothes to exploit people or destroy our planet. We demand radical, revolutionary change.

Who made your clothes, is, unfortunately, something that the wider world doesn’t care that much about. We know that brands like Primark have negative connotations towards them as we dread to think what people may be getting paid if we’re only paying £2 for a top, but we continue to line the pockets of Arthur Ryan (former CEO of Primark) and his board of directors without stopping to think about how are actions may be seriously harming others around the world.

On top of all of this, Fashion is one of the most polluting industries in the world due to the production and distribution of the crop, fibres and garments for fashion which all contribute to different forms of environmental pollution, including air, water and soil.

With all that said though – the point of this article is not to tell you off or to make you feel hopeless about the state of the world. This article is here to bring your attention to the movements happening around us that we need to get involved with to really make a difference.

The #whomademyclothes part of this movement is pretty easy to get involved with, and I would encourage you all to take part by doing the following this week :

  1. Turn your clothes inside out.
  2. Take a picture of the label.
  3. Post it on social media and ask the brand you love #whomademyclothes.
  4. Wait for a response and share it with others. If brands are truly being transparent about their manufacturing process, the response shouldn’t take long.

Everything you do and the more you get involved will help everyone working on the fashion revolution get one step closer to achieving their 10 goals for a new fashion industry (all of which I have copied below for you to easily digest.

The more people who ask #whomademyclothes, the more brands will listen.
Use your voice and your power to change the fashion industry.
Together we are stronger.

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